Do you use social media to promote your books? If yes, which
is your favorite? If no, you definitely should!! I highly recommend creating a
website (author website, not a website for each book), creating an author Facebook
page, and getting a Twitter account. Instagram is also good, though I,
personally, haven’t seen the value in it. I use Weebly for my author website but I found Word Press is easier (for me, anyway) to use. Both are free.
My favorite is Twitter. Why? Well, I have gotten a lot of
followers just by using the #WritingCommunity hashtag, and because those followers retweet my posts, I have also gotten book sales! I have also met friends and through them have gotten editing jobs. Hashtags are very important while using any social media, but especially Twitter.
Visit Mandy Wallace's website at https://mandywallace.com/?s=twitter for information on what hashtags are important for writers to use.
What is very important on social media is engaging in posts and posting more than just your books. You want to market your books, yes, but most of all you want to market YOURSELF…meaning getting readers to know about you, who you are, what you like, etc. Readers/fans want to get to know the author. They don’t always want to see book links or having the books thrown in their face like BUY ME. No, they want to know YOU.
On my Facebook author page, I post my book links and special promotions, but I also post my blog posts, interactive posts (find those on Pinterest!), other author’s books, and more!
On Twitter, I do the same thing. Also, sharing on Twitter (retweeting) is an awesome thing to do.
So get out there and get some social media accounts! You won’t be sorry. Marketing is so important, especially online.